Forget about the hot dogs, it is all about the cannoli this Fourth of July.

Empire Outlets on Staten Island hosted a cannoli eating contest Thursday. Nine contestants battled it out, trying to scarfing down 20 cannoli’s in 3 minutes.

The winner was "Gentleman” Joe Menchetti, a competitive eater from Connecticut. He ate 22 cannoli's and won a $500 gift card to Nordstram Rack, which celebrated its grand opening.

"I was lucky. I was able to coast a little, but if I was pushed I could of done 30," Menchetti said.

Second place went to John Cipriani from Staten Island.