IPhone owners have a new place to shop: The newest Apple store opened in Brooklyn on Saturday. As NY1's Gene Apodaca reports, it's all part of a larger plan to bring more business to Downtown Brooklyn.
With its sleek triangular shape and walls of glass 30 feet tall, Apple's newest store opened to a packed house Saturday in Brooklyn.
It is only the second Apple store to come to the borough. For many customers, it is a welcome addition to the neighborhood.
"I think it goes right along with the rest of the stores, and I see it as a good thing," said resident Hipolito Torres.
The store, which is located on Ashland Place in Downtown Brooklyn, right across the street from the Atlantic Terminal, will employ 160 people, according to the company.
It's all part of a massive redevelopment project on what was once a parking lot and gardening center.
Regina Myer, the president of the Downtown Brooklyn Partnership, said the store's opening signals the latest phase in what she sees as a massive opportunity for this part of Brooklyn.
"It means a lot more jobs for Brooklyn, it means a lot more apartments for Brooklyn, and places to live — including affordable housing," said Myer.
Last year, a 35-story tower rose just behind the Apple Store. It offers 380 apartments, 80 of which are affordable.
Plans also include a signature 15,000-square-foot public plaza, which developers are comparing to the steps of Lincoln Center.
But that is just the beginning for what's in store for the plaza. Whole Foods plans to open its doors at Ashland Place next year. There will also be space for arts and cultural events.
"300 Ashland is a key part of the Brooklyn cultural district which not only includes the expansion here in this building, but includes BAM [Brooklyn Academy of Music], BRIC, the Theater for New Audience, Mark Morris Dance Group — all of these cultural institutions are right around the corner," said Myer.
The Brooklyn Academy of Music plans to open four cinemas in the building. MoCADA, a local dance troupe, also plans to move to Ashland Place.
Robert Davis, who runs an accounting practice in the area, sees great potential in all the growth. "Brooklyn has always been a mecca as far as different people living here, so it's a great change," said Davis.
Change, he said, that could mean more clients for his business.