The Black Friday shopping rush is here, and that means lots of crowds searching for those steals and deals.

According to the research firm Adobe Analytics, more than 100 million people are expected to shop today.

For one Staten Island mall, this Black Friday is particularly crucial.

Empire Outlets in St. George opened just a few months ago, and still has some vacant storefronts.

Today, 27 stores are open.

According to principles at Empire Outlets, many stores — like Nike and Nordstrom Rack — saw big crowds last night thanks to their doorbuster deals.

The mall also has some bonus holiday fun today, for when you need a little bit of break between stores.

There are Christmas trees on sale, a holiday pop-up food and beverage market, food trucks and even massages.