At the Go Red for Women runway show, a retailer is helping fund the fight against heart disease. NY1's Jessica Abo filed the following report.
The scene was red hot at the Go Red for Women Red Dress Collection.
Katie Holmes hosted the star-studded event, which puts heart disease in the spotlight.
"My father had heart disease. I can't think of a day of his life when we didn't struggle with it," said supermodel Veronica Webb. "And women need to be very aware, not only for themselves, because it's the number one killer of women, but also for the people in their family."
"My grandmother, my great-grandmother actually died of congestive heart failure," said Jessie James Decker, a singer, songwriter and fashion designer. "So for me, it's a very personal thing, and I just want to get the message out.
"The truth is that it effects a lot of women, and I think the sooner we are aware and educated about our heart health, we can live longer and healthier lives," said Diane Guerrero, actor, author and producer.
"The reason to be here is, it saves lives and it saves families. I'm very happy to be here with the American Heart Association wearing red for women," said actor Lucy Lawless.
The association started producing this runway show with Macy's back in 2004. Since then, the retailer has helped raised more than $60 million for education and research.
"I'm a Macy's executive. I've been with Macy's for 10 years," said survivor Odilia Cristabel Flores. "And it's an honor for me to be representing my company, have a healthy heart and be here as a survivor."
"My goal in wearing a dress tonight was to show my scar, to show every woman who is a survivor of open heart surgery to show their scars because showing your scar opens the conversation about heart disease and women," said survivor Nicole Hardy.
While this event celebrates fashion and having fun, survivors say it's also a chance to remind women to talk with their health care provider and know their family history.
"It's actually really just a tap on the shoulder," said actor CCH Pounder. "Go get your numbers checked. Take care of your diet. Take care of yourself a little bit more."
It's a message organizers hope more women take to heart.