Couples looking to tie the knot can face-off for a chance to win a free engagement ring.
Couples can upload their pictures to the store's Facebook page to enter the contest.
The highest ranking lovebirds with the most votes will move onto the next round.
The winning pair will take home a diamond engagement ring valued at $10,000.
"We make you work for it because as a couple you have to work together and there's certain things they have to do that's fun, exciting, challenging so whether win or lose you still have that experience," Cory Schifter of Casale Jewelers said.
Voting begins February 1. Couples can log onto www.facebook.com/CasaleJewelers to submit photos.