Several dozen of his supporters in Jamaica chanted, “Yes we can!” A familiar rallying cry, but for a different candidate.

He’s trying a new label, too: not just Brooklyn borough president, but "King of Queens."

“The outer boroughs have been ignored,” Eric Adams said. "We have a Manhattan-centered mindset. We throw all the life rafts to help the central business district and we tell those in the outer boroughs to fend for themselves."

Adams rolled out six endorsements from elected officials in southeast Queens on Friday, an area that is a Democratic stronghold with a long tradition of political power centered in the Black community. Those backing him included state Senator James Sanders, Assemblymembers Alicia Hyndman and Clyde Vanel, and City Council members Adrienne Adams, Selvena Brooks-Powers and Peter Koo.

The timing is key. Last weekend, Ray McGuire rolled out a major endorsement from the same area — Queens County Democratic Party Chairman and veteran Rep. Gregory Meeks. His campaign notes he is also backed by state Senator Leroy Comrie and Assemblywoman Vivian Cook.

NY1 exclusively obtained a new digital ad the McGuire campaign is expected to roll out next week, playing up the Meeks endorsement.

Adams was asked about the turf war in Queens on Friday.

"If they want to talk about the fight for the Black vote, let them do all of that," he said. "We are focused on doing what I have always done.”

Even if these two are trying to compete for the same support.

Meanwhile, an hour later, McGuire visited a mosque in Brooklyn on Friday afternoon, where we asked him to weigh in.

“I think I am voting for every vote that exists in every borough, Queens included,” McGuire said. "And we're quite confident in the momentum that we have, that was outlined and clearly indicated and communicated by the leadership of Queens, the longstanding leadership of Queens, that have come out to say as they have gone through their homework that the best qualified person to lead this city is Ray McGuire.”

Simultaneously, Adams was also visiting a mosque in the same area of Brooklyn.

Clearly, the competition continues.