Rather than going with the obvious Valentine's display this year's Times Square Valentine Heart looks a bit different than what you might expect.
This year X marks the spot for the 11th annual Times Square Valentine Heart.
The exhibit is called “X” but when you look closely at the piece from different angles, the viewer can see a heart in the portions of the display that are vacant.
The “X” also glows using high intensity LED lighting along the edges and rounded openings where the two planes intersect.
The installation was created by Suchi Reddy, the founder of Reddymade, which is a New York-based architecture and design practice.
According to Reddy, the “X” is supposed to be a celebration of diversity, equality, and the power of community at the Crossroads of the World.
Bednark Studios in Brooklyn helped fabric the piece.
Its lighting system was made possible by Reveal Design Group and Brooklyn Research.
The piece was supported by Philips Color Kinetics and Q-Tran.
Special support for “X” was also provided by Judy and Jamie Dimon.
Tim Tompkins, President of the Times Square Alliance, said, “Times Square is known as the Crossroads of the World for the x-like intersection of 7th Ave and Broadway, but also for its role as a place where people from all around the world can cross paths. Situated at the intersection of culture, commerce, design, and free speech, Reddymade’s ‘X’ calls upon those multiple layers of meaning, creating a design that feels perfect for Times Square.”
The sculpture is the largest and tallest Valentine Heart in the history of the project.
The exhibit will be on display until February 28th at the northern triangle of Times Square.