KNOXVILLE, Tenn. – A video of boy sharing his thoughts with his mother about being bullied has gone viral and caught the attention of celebrities.

In the video, a tearful Keaton Jones asked why bullies pick on him and others. After his mother posted the video online, it instantly went viral.

The head of the UFC, Dana White, re-tweeted the video and invited Jones to visit with him in Las Vegas. Other celebrities, including athletes like the wide receiver for the University of Tennessee, offered to visit the school and invited him to see them play.

After Jones’ mom posted the video on Facebook, it already has more than 16 million views. Jones was born with a tumor, leaving him with scars on his face that bullies wanted to make a point out of.

The hashtag, #StandWithKeaton, has now taken over the internet.