Adam Schapiro is the CEO of Ballyhoo Media, a company he started in Miami. Earlier this year, they began displaying their digital billboards in the waters surrounding New York. It's advertising, and some New Yorkers think those ads have no place floating down the Hudson River.
Last month, state lawmakers passed a bill that would ban the ads from New York waters.
Senator Brad Hoylman sponsored that legislation.
"For starters, they are dangerous," Hoylman said. "They are dangerous to other boats. They are distracting to drivers of other vessels in the Hudson and the East River, but also cyclists, pedestrians and drivers who go up and down the West Side of Manhattan."
"We were actually quite caught off guard with the bill in Albany," Schapiro said. "The justification of the bill, quite frankly to us, is completely ridiculous."
This is not the first attempt to restrict the billboards. Earlier this year, the de Blasio administration sued in an effort to ban the ads altogether. A judge imposed some restrictions but kept them operating.
"What the judge ruled is that we have the right to operate on the harbor," Schapiro said. "He ruled basically on two parameters. One, where we are in view of a highway, that we have to be 1,500 feet from shore. And when we are not in view of a highway, we have no distance restrictions and we have the right to operate."
Critics say the judge's ruling didn't go far enough, and they'd like the billboards outlawed altogether.
"We come to the waterfront for serenity, peace and calm. We don't need a floating electronic billboard," Hoylman said. "This is not Times Square on the Hudson or in the Hudson."
Hoylman says he hasn't gotten notice one way or the other from the governor's office on whether Cuomo will sign the bill.
The folks at Ballyhoo Media believe if the bill were to be signed, they have other avenues in court because it is interfering with interstate commerce.