Opponents of the horse carriage industry are taking a new approach to spotlight the issue.

The "Campaign to Limit Horse Carriages on City Streets" is releasing a new TV ad, obtained exclusively by NY1. 

This comes after the group failed to win support in the City Council last year.

Mayor Bill de Blasio had been trying to negotiate a deal to restrict the carriages. He promised to shut down the industry on day one of his administration. 

"This is not about ending the horse carriage industry. This is about finding a compromise and things we can agree on, like fewer streets and hopefully fewer horses," said Chris Coffey, a NYCLASS spokesperson.

A spokeswoman for the New York City horse carriage industry dismissed the ad as a waste of time and money. She said she thinks New Yorkers are sick of the issue, and also said the horses that drive the carriages are healthy and well taken care of.