NEW YORK — It's not where you might expect a New York Fashion Week show to start, but in the basement of a Brooklyn church, designer Nicole Miller took her creativity to a new level. Her show this year was completely digital.

"I think with technology, there's just so many things you can experiment with, you know, during post production, and I just think there's just a lot of different options," Miller said.

What You Need To Know

  • Fashion designer Nicole Miller's New York Fashion Week show was completely digital due to the omicron variant 

  • Her collection was shown as photos of models that were turned into GIFs

  • CEO and founder of TRUE Model Management Dale Noelle said the use of avatars and digital assets is becoming more mainstream

  • Avatars are a digital asset or a 3D replica of a person

Miller weaved images together for a virtual show. Think clicks and logins in place of tickets and VIP passes.

"This year we're doing GIFs. The girls are not going to be static," Miller said. "Every girl is going to have a little bit of a movement thing going on, and I think that is going to make the show look very interesting."

 Miller said the pandemic allowed designers to push new boundaries.

"We all had to sort of adjust to this new situation, but it's actually been great, because we've been able to do really creative things," Miller said.
Dale Noelle, CEO and founder of TRUE Model Management, said avatar models have become more mainstream over the past two years for safety reasons and for the novelty of it.
"For people who have neverheard of avatars, they are basically a digital asset that is a 3D replica of a person," Noelle said. "You can license models to show their avatars on your next runway."

Noelle believes virtual shows make New York Fashion Week more accessible.

"Now you don't have to be a fashion elite to attend fashion shows. It used to be that you had to be in the circle," Noelle said. "Now everyone has a front seat."

Miller looked forward to this year's presentation, but also enjoys the traditional shows.

"There are so many crazy things you can do technically. I still like doing things on real people, but I also like the manipulation you can do afterwards," Miller said. "I'm excited to see where we go with this."