NEWYORK - The bands and performers are legendary: Jimi Hendrix, The Grateful Dead, Janis Joplin, and The Doors.
The man who helped put many artists on the musical map in the 1960s and 70s was promoter Bill Graham.
"Groups don't get a chance unless somebody believes in them. And he did that for so many groups that I think never would have seen the light of day had he not put them on the stage in Filmore West, or Filmore East, or one of his other venues," said Louise Mirrer, President and CEO, New-York Historical Society.
Graham is the focus of an exhibition at the New-York Historical Society called Bill Graham and the Rock and Roll Revolution. But his story goes beyond being one of the most influential concert promoters ever.
He was born in Berlin, and arrived in New York at the age of 11 as part of a Red Cross effort to help Jewish children fleeing the Nazis. He grew up in the Bronx and graduated Dewitt Clinton High School and City College, before starting his next journey towards becoming a music impresario.
"What better way of talking about what New York offers to people than Bill Graham's story," said Mirrer.
Which becomes a musical story, venues like the old Fillmore East in the East Village, massive concerts like Live Aid to bring music to visitors as a special immersive audio experience.
So when you see Santana or the Stones, you hear it too, thanks to an infrared device that is linked to headphones.
"The infrared device recognizes the zone you are in, the part of the gallery that you are in, and it cues the music, and you then hear it in full stereo, and you hear it as it really should be heard," said Mirrer.
A soundtrack to memorabilia and personal items on display here, telling the story not just of Graham, but the times he lived in the music that was part of it.
"There's a lot of history that people will be reminded of. But that history really was part of a Rock movement. Rock music was just integral to what was happening," said Mirrer.
You can get your tickets now for Bill Graham and the Rock and Roll Revolution. They're timed tickets so there aren't too many people in the gallery at one time.
If you want to find out more, head to NYHistory.org.