It's a K-Pop extravaganza inside the Jacob Javits Center Saturday for KCON.
Organizers call KCON the world's largest convention for Korean pop music and culture.
Fans are gobbling up Korean noodles, fashion, makeup and, of course, K-Pop dance and singing styles during the two-day festival.
There are performances from top K-Pop performers at Madison Square Garden Saturday and Sunday.
Those attending call it a good primer in Korean pop culture.
"We have panels. We have workshops that talk about what it means to be a fan. It explores k pop music. You can make your own fan sign. You can do a lot of cool stuff, and we have dancing. So, if you want to come and learn K-Pop dancing, join us," said one person at KCON.
"I feel like people need to explore more cultures, honestly, these days. Conventions like this, no matter the culture, is a good way for us to find that," said another.
The music genre is wildlly popular around the world and here at home, with groups like BTS and Blackpink landing high-profile TV appearances lately and topping the music charts.
There is even a K-Pop school in Koreatown in Manhattan that was featured on NY1.
The convention will run from 10 to 5 all weekend, with the concerts each night starting at 8 p.m.