Brooklyn is turning up the heat at the 7th Annual New York City Hot Sauce Expo.
The two-day event kicked off Saturday in Brooklyn.
"We have something for everyone,” says Steve Seabury, the organizer of the event. “If you love mild sauces, we have mild and it you want to get lit up, we have super-hot, so come on in. You will find a sauce that is perfect for you."
More than 50 vendors from as close as Long Island City to as far as New Zealand showcase sauces made from the hottest peppers in the world.
And for just $10, spice-seekers can sample them all.
While hot sauce is the focus, the expo also features other foods known for their fiery taste. Unlike other foods, however, eating hot sauce triggers a chemical reaction in the body.
"It floods your body with endorphins and dopamine, so you get a rush, kind of like a runners high,” says Ed Currie, the owner of Puckerbutt Pepper Company. “That is why everybody looks so happy, because they really got a buzz going on."
While the heat is important to hot sauce lovers, experts say what makes the event so popular is the flavor.
"If something can bring the heat but also give good flavor, I am totally down for it," said one hot sauce fanatic at the event.
We made sure to ask the experts the trick to beating the heat.
“Dairy is good, citrus is good, you know, so if you have some lemonade that will help, chocolate helps,” says Merle Mortensen, the co-founder of Hell Fire Hot Sauce.
That’s an important tip to keep in mind before firing up taste buds for next year's event.