No one can argue that Ray McGuire doesn’t have big money and big stars behind his bid for mayor.


What You Need To Know

  • Former Citigroup executive mired in single-digit support in crowded race for mayor

  • McGuire has been out and about in working class parts of NYC

  • He also has been spending big on ads to increase name recognition and promote plans

“This is my endorsement for Ray and why Ray," hip-hop mogul Diddy says in endorsing McGuire.

But it hasn’t yet translated to big traction for the former Citigroup executive.

Recent polls show him stuck in single digits in the crowded race.

“The poll numbers that we should focus on are the polls on June 22. My poll numbers are out talking to the people, like I’m doing here today,” said McGuire.

The political newcomer doesn’t have the institutional support of City Comptroller Scott Stringer and Brooklyn Borough President Eric Adams.

Nor does he have Andrew Yang’s celebrity status.

NY1 joined McGuire recently as he toured the West Bronx.

Passersby didn’t recognize him the way they do Yang when he’s out and about.

But they liked that McGuire made the effort to come to them.

“That’s awesome," he said in an exchange with one retailer who bid him goodbye with, "Wish you all the best.”

McGuire stresses the need for inclusivity in New York’s recovery.

“These people are my people," he said of the working-class neighborhood. "This is how I grew up.” 

His TV ads highlight those humble beginnings as well as his ascent to a world where few are Black.

“When he got to Wall Street decades ago, Ray McGuire was usually the only Black person in the boardroom," a narrator says in his first spot.

The candidate’s business prowess in part of his platform.

He's proposed a quote Comeback Job Accelerator to subsidize some salaries at hard-hit small businesses.