Macy's has unveiled its holiday window displays at its flagship Herald Square store, paying tribute to frontline workers.

The theme of this year's display is "give, love and believe."

The interactive windows have touchless motion technology.


There are also social distancing markers at each display to help visitors stay safe.

Macy's designers say it's a show of gratitude to all those who put themselves at risk to make sure the rest of us have what we need to get through this challenging year.


"It's really our heartfelt thank you letter to all first responders, essential workers, marchers for equality, New Yorkers, our colleagues that show their true grit, humor and spirit,” said Macy’s National Windows Diretor Manuel Urquizo.


The Macy's holiday window display tradition dates back to 1874.