Fashion Week has returned to the tents at Lincoln Center, and as some of the world's top designers unveil their fall collections they are also keeping tabs on a new web-based show that's redefining style and giving designers a new platform. NY1's Cheryl Wills filed the following report.
It's one of the hottest shows around but you won't find it on television, only online. It's called "In Between Men" and it's a dramedy about young urban professionals who live, work and play in the Big Apple.
Yes, the men are hot, but tongues are wagging about what they're wearing and designers are taking notice of the very fashionable cast.
"We get to bring in a lot more designers - not only to pave the way with the web - we pave the way with new designers, new brands," says actress Margot Bingham.
Soon, if you want to know how you can buy an outfit you see on the show, a click of the mouse will one day tell you who designed it. That's something that lead character Nick Matthews thinks is pretty cool.
"Advertising where it is, what we're wearing and be able to have easy access to purchase is a great tool," he says.
"I consider myself a fashionista, so I love the fact I'm doing a show all about fashion and it involves so much fashion forward," says director Jennifer Gelfer.
The popular series, which boasts over two million viewers in 150 countries, is pioneering a new format online with 10-minute, fast-moving episodes.
"I always felt that the web deserves great programming. You don't have to make something great and if it's great, it has to leave and go to television," says show creator Quincy Morris.
And you don't need a television to check out the swagger of characters like Mark Tallman who plays Brian Sharp on the show.
"Unlike the other leads who have a business forward look or fashion forward look - mine is more like hip cool funky," says Tallman.
To check out the show's looks and more, visit www.inbetweenmen.com