Zagat editor Jacqueline Wasilczyk takes a look at the new Midtown flagship location of Belgian chocolate makers Neuhaus. Here's what CEO Jos Linkens had to say:
Linkens on the business origin: The company started out more than 150 years ago in 1857 in the crystal covered Queen's Gallery in Brussels. That's where Jean Neuhaus, a former pharmacist, set up the business. And that is the start of a very long story of how filled chocolates began (we're the originators).
Linkens on the space: This store is not only where we want to sell our products, but tell our story, which is also why we brought over some of our unique museum pieces -- we can show American consumers the history of our company and chocolate making. We have a variety of old molds, an old liquid filler that was used almost 115 years ago and some melting pots where the hazelnuts were mixed together with the sugar, creating a great collection of unique pieces.
Linkens on signature treats: Some of my favorite offerings are some traditional ones like the Tentation and the Caprice that were made in 1958 for the World Exhibition in Brussels, or the Astrid that was made for our beloved queen in 1937.
Linkens on what chocolate lovers can expect: We hope that the customers who enter our store enjoy the good life, have good taste, want to discover and like top quality products -- and we're sure there are plenty of them in New York.
For more information about Neuhaus and other new spots, visit blog.zagat.com.