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Zagat: Two Coffee Chains Brew Up New Business In The City
12/25/2011 11:01 PM
By: Kelly Dobkin

Zagat Editor Kelly Dobkin spills the beans on two new coffee shops where New Yorkers can warm up this winter.

First, Coffee Bean & Tea Leaf NY is offering caffeinated drinks, sandwiches and snacks on the Upper West Side.

Jeffrey Srulowitz, CEO and President of Coffee Bean & Tea Leaf NY: The Coffee Bean entered into the New York marketplace just within the last six months or so, really introducing what we do, which is a premium hand-crafted beverage with a whole unique offering of both coffee and tea. Our emphasis is really on localizing and fitting in within our community. So as you look around this store, you see a very warm, very homey, very cozy feeling. The tea latte is something that we do unlike anyone else, we’re the original tea latte, just like we’re the original "ice blended." Our food items offerings consist of probably 40 different options within that menu.

Williamsburg, Brooklyn is getting an Australian favorite, as a Toby's Estate Coffee opens.

Deaton Pigot, Head Roaster for Toby’s Estate Coffee: Toby’s has been around for 15 years. We have eight locations, seven of which are in Australia. We have one in Singapore and we’re opening our ninth location here in New York. We’re going to be serving espresso-based beverages. We’ll offer pour-over, filter-style coffee, as well as some flights of coffee to introduce the range of coffees we’re doing. We have a Probat, which is a German-built roaster. The espresso machine deserves its own introduction: it’s a La Marzocco Strada. There only two on-bar in America and this is the first one on the East Coast. We want to get back to classic bar service. We want the customer to order from the barista and we actually encourage the customer to stay at the bar and interact with us as we’re preparing the beverage. I think it will encourage people to stay in the cafe and enjoy the space.




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