It is hard to miss a giant reminder about the 2018 midterm elections on Route 52 in Beacon.

The message is simple. It does not name any person or candidate. It does not have an image of anyone.

"To me, it's a political message," passer-by Jalen Dugger said about the banner that reads, 'Resist White Supremacy; Vote on November 6, 2018.'

"I think it is really clever, because it's like, 'Who are you talking about?' and in our minds, it's like, 'Yeah, we know who that is.' "

The idea came from the co-owner of LNJ Tech Services, which is located in the building donning the banner. Other smaller yard signs with the same message were given to several local organizations, including the Beacon Hebrew Alliance, to pass around to their members.

Ellen Gersh, a cantor at the Hebrew Alliance, said she was happy to put the sign in her yard, since the core message of the sign encourages voters to look deep within themselves when deciding who to vote for, not just siding with a certain political party. She said the message to "resist white supremacy" aligns with her views which have been shaped by her religion.

"We're not saying we're supporting a certain candidate," Gersh said. "We're taking these [Hebrew] teachings, and based on these teachings, what are the right things to do when you think of a candidate?"

LNJ Co-Owner Jason Hughes said he wanted to have a message that landed differently than that of a typical campaign sign supporting or denouncing a certain candidate.

"It's a generalized statement of support for equality for everyone," Hughes said when reached by phone on Wednesday afternoon.

After a battle with the city last year over size and language of a different sign, Hughes said he has been trying harder this year to follow all of the City of Beacon's rules on signage.

Beacon Building Inspector Tim Dexter told Spectrum News the sign violates city code because of its size which is "way too big and high," and a required permit to display the sign has not been issued.

The language on the sign, though, would be considered compliant with city code, Dexter said.

As for religious organizations giving away the smaller yard signs, Hughes said their cooperation should not immediately mean those organizations are siding with any certain candidates this fall.

"Resisting white supremacy by voting means voting for real progressive candidates," Hughes said, "... candidates whose platforms will push our society forward and attack the [white] supremacy and the problems that it has caused throughout our history."