Staten Island's Empire Outlets are partnering with a big name to help get the word out about the new complex.
Staten Island native Theo Rossi, who you may know from popular shows like FX's "Sons of Anarachy" or Netflix's "Luke Cage," has signed on to be the brand ambassador for the new outlet mall coming to St. George.
Rossi, who raised money to help the borough after Hurricane Sandy, says he wants to champion the economic revitalization of the north shore.
As part of the partnership, his bottled water line called Ounce Water will be sold throughout the outlets.