The non-profit organization Northfield Community LDC partnered with merchants on Port Richmond Avenue to kick off their first annual holiday window display on Staten Island. Store owners are hoping that this window of opportunity will bring back more customers to the area and boost business. Business owners say their storefronts will feature holiday decorations each year now as a new tradition. 

"I always remember the avenue as being the place to go shopping, and it was beautiful it was decorated for all of the holidays. And we would like to bring that back for the children of today," said Kathleen Sforza who is te Economic and Community Development Coordinator forNorthfield Community LDC

Organizers also hope to get funding for holiday lights to decorate the entire avenue including streetlights for next year.