For many commuters, shopping in the subway means grabbing a snack and a drink for the ride. But the world down under is going a little more upscale at a new type of newsstand in Union Square, as NY1's Jose Martinez reports.

At the Union Square subway station on Tuesday the wraps came off on a new-age newsstand.

"What's a better place than Union Square?" asked Raissa Oliveira-Silva, a sales associate at the store. "It's a different place, different kinds of people. All kinds of people."

It's a newsstand with its own app — where shrimp chips and artisanal jerky share space with yoga mats, collapsible bike helmets, emoji keyboards, magazines, and even some chocolate bars — albeit of the hazelnut praline variety.

"It's certainly an experiment," said co-founder Lex Kendall. "But we think that yeah, we will surprise people with what we actually expect to sell down here."

It's the New Stand…  get it? And it's the brainchild of fashion and business types who say the old school subway newsstand needs a makeover.

"We still have things to read and things to eat and things to drink and things to take with you that you might need during your commute," said co-founder George Alan. "But we're also kind of interjecting some really interesting and fun and engaging products on top of that."

Like recording gadgets, designer socks and digital cameras.

Hey, you never know when those might come in handy on the commute.

"When we were looking at the model of the newsstand and thinking about what it used to be, it was really a place to discover things," Alan said. "You discovered the world at newsstands. And now more and more, we discover things online or on our phones, there's so many different ways to get connected to things."

The real estate adage — location, location, location — seems fitting for the tiny shop. It's near the L train, which connects hipster Brooklyn to the rest of humanity.

"This is my normal commute, I'm always walking in the subway," said one rider. "Everything is so old and decrepit around here. Then I saw this beacon of light and I thought, 'What is this new, bright, beautiful new place?' And so I thought I'd check it out."

Now the question is: How many of 110,000 commuters who pass through the station every day will do the same?

There's time to find out.

The New Stand's operators say their stay in the transit system won't be a short one. They've signed a 10-year lease with the MTA.