Some customers say one bakery in the Bronx is the best thing since sliced bread.

That's because they have been serving the same bread recipe to Bronx residents for over 70 years.

Scaglione Brothers and Bakery is a staple in Morris Park.

While many restaurants and delis are closing around the city, Scaglione Brothers attributes it's consistent business to accomodating their loyal customers.

"Just change with the times. New people come into the neighborhood, it's a nice close knit neighborhood, different nationalities here, so you gotta give them what they're looking for. Try and help them out and they keep coming back," said Joseph Scaglione.

Just over a decade ago, the bakery added a deli to widen their variety.

The shop has been at it's current address on Morris Park Ave since 1953.