The Detroit Auto Show has always been about showcasing the most luxurious, powerful and technically advanced vehicles, but this year, automakers were combining luxury with some serious horsepower.
Cadillac introduced its most powerful car in its 112-year history.
“This new CTS-V gets to the very heart of the DNA of Cadillac,” Mark Reuss, the executive vice president of global product development, said. “It will amaze you with its performance, then surprise you with its lovely handcrafted details.”
And Lexus introduced the GS-F
“There is definitely a drive toward more and more power,” Lexus’ Brian Bolain said. “There is definitely a drive toward performance that I think we see throughout the luxury industry.”
But even with performance, these automakers aren't compromising luxury.
“You are going to have that visceral experience, but you’re still going to be in amazing seats, great materials, great fit and finish – all the things you expect from Lexus,” Bolain said.
He says it’s for drivers who want the best of both worlds.
“I think by the time you’re spending you know $40,000, $50,000, $60,000, $70,000, $80,000 on a car, you’re looking for a pretty interesting experience,” Bolain said.