Apple unveiled a new iPhone 7 and then some in San Francisco on Wednesday. It touted ten new features for the new device. 

One of the highlights is new design, which includes a high-gloss black. The phone is also water and dust resistant. The new home button is force sensitive and customizable. Apple says the camera will be the most powerful camera most of us have ever owned, with optical image stabilization, a flash with 50 percent more light, and the iPhone 7+ will come with two lenses on the back.

"One has the wide angle 28mm lens same as the iPhone 7 - the other is a telephoto 56mm lens," Apple’s Philip Schiller says.

And as for the most controversial rumor, which turned out to be true, no headphone jack.  Audio will be either wireless through headphones like Apple's new Airpods or via the Lightning connector. An adapter for old headphones will be included in the box.

"We designed lightening to be a great digital audio connector,” Schiller says. “Among all the other things, it provides a digital audio streams, it provides power to your headphones or speakers."

iPhone 7 will also have dual speakers for stereo and of course, as always, a huge bump in performance.

They'll start at $649, with pre-orders starting Friday, and they will hit shelves September 16th. 

That's not all though. Apple also unveiled Apple Watch Series 2 which will be water resistant up to 50 meters, and will come in a new color/material: ceramic, plus a Nike version aimed at runners.  Series 2 will cost $369, with pre-orders starting Friday. It will go on sale September 13.

And among the software announcements, Nintendo and Apple are joining forces for a Super Mario game on iOS devices and Pokémon Go on the Apple Watch.