Cutting edge design may be stealing some of the spotlight from cutting edge technology at this year’s New York International Auto Show. Time Warner Cable News’ technology reporter Adam Balkin filed this report.

There is so much technology already in our cars that it seems concept cars on display at the New York International Auto Show have moved from those jammed with futuristic high-tech amenities to those incorporating high-end design. Volkswagen, for example, unveiled a few concept Beetles. Among them: Pink, Denim, and the Wave.

“We’re playing on the emotionality of this particular vehicle,” says Mark Gillies of Volkswagen. “You know, the Beetle means so much to Americans, it’s the iconic vehicle that Volkswagen’s had dating back to 1949."

Lincoln’s concept tries to wow with cutting edge technology brought in in high design ways.

 “As they’re walking up, the car actually welcomes them. The LED lighting comes on in sequence,” explains Lincoln Motor Company president Kumar Galhotra. “There’s a compartment for a champagne bottle or any other beverage of your choice. There’s this very James Bond-like tablet that comes out of the rear console."

Also in display: a car parents are going to love; their kids, not so much. It’s a new Chevy Malibu designed specifically with teen drivers in mind.

Launching later this year, the Teen Driver system recognizes when a teen takes a seat behind the wheel using their key fob, and launches into teen mode.

 “To try to discourage distracted driving, they can’t turn on the radio or listen to any music unless they have their seat belts fashioned,” says Chad Lyons of Chevrolet. “The other things parents can do is set a speed limit warning, so it doesn’t actually restrict the speed, but if you exceed it, it’ll give you and audible and visible warning. The other thing that it does is it can do a volume limit so they can say ‘I don’t want my kid to be listening to music louder than this."

Parents also get a report on the center console letting them know exactly how their teen was driving and when they reached those thresholds that were set.