WINSTON-SALEM, N.C. -- With holiday shopping in full swing, small businesses are keeping up with the competition.

"Small Business Saturday" was a bit hit in Winston-Salem this weekend, as crowds flocked local businesses to see what vendors had to offer.

Small Business Saturday is an American shopping holiday held on the Saturday after Thanksgiving and before Cyber Monday.

The appeal of local business is that you get to complete your holiday shopping while supporting your neighbors.

Even farmers got in on the fun saying, if you buy local, your food will only ever see places.