NEW YORK - A major livery cab company in the city has been hit with a $75,000 fine for offering customers discounts for good reviews.
The office of State Attorney General Eric Schneiderman found that between May and June of this year, Carmel Car and Limousine sent more than 160,000 emails to customers asking for feedback on recent rides.
If they said the ride was "perfect" or "good," they would be sent to a website that offered ten dollars off their next trip if they posted a positive review on sites like Yelp.
They would not get the offer if they said the ride was "bad."
Schneiderman says Carmel cooperated with the investigation as a way to bring attention to unlawful business incentives.
A Carmel spokeswoman says the company made an "honest mistake" in its marketing.