A Behind the Scenes Look at City Point, the new Mega Development in the Center of Downtown Brooklyn
There are many construction projects in Downtown Brooklyn right now but one complex stands out from the rest. Its size and signage are hard to miss. Borough reporter Jeanine Ramirez has an update on City Point.
It's called City Point, but many of the signs throughout the mega retail, restaurant and residential complex highlight its ties to Brooklyn.
"We really tried to link this project with really the retail and food explosion that's been happening in the neighborhoods around Downtown Brooklyn for many years," said Paul Travis, President of Washington Square Partners.
The food hall will feature 40 vendors when construction is completed. It will be anchored by Katz' Deli —the famous eatery's first outpost outside Manhattan. The discount department store Century 21 is the first retailer to open here. It is the second largest in the 11-store chain after its flagship across from the World Trade Center site. But this one, serves Brooklyn Roasting Company coffee.
"Not wanting to go with a national brand we wanted something that was unique and something unique and artisanal and truly Brooklyn," said Larry Mentzer, Chief Revenue Officer for Century 21.
Alamo Drafthouse, based in Austin, Texas, opens here next — the first New York City location for the combo bar, multiplex theater and restaurant chain.
"One of the things we're trying to do here is to make this busy from 7 in the morning when the food hall opens until 1 in the morning when the movie theater closes," said Travis. "Downtown Brooklyn can be really quiet at night and I think we're really going to change that."
Downtown Brooklyn was rezoned in 2004, to make it an around-the-clock neighborhood. Dozens of residential towers have been built including a pair in the one point eight million square foot City Point project.
City Point takes up almost an entire city block. The concourse that runs through the complex connects Flatbush Avenue to Fulton Street.
The public helped create this work of art, a mural made of handcrafted beads.
"We got to work with a lot of incredible institutions for this project," said one of the artists who designed the project. "Helen Keller Services for the Blind, Brooklyn Autism Center, PS 307 and the Brooklyn Museum."
Developers hope all of the offerings here, make City Point a destination. The entire complex is expected to be open in the spring.