Small business Saturday is a nationwide event that encourages people to shop small and local. NY1's Bree Driscoll caught up with people who were doing just that.

From jingle bell rock, to silent night. From Christmas villages, to reindeer that light. The House of Holiday has it all.

"I feel like I am at the North Pole," said shopper Paul Bruno

Well, he's close — it's actually Ozone Park, Queens.

"I am amazed," said Carla Pranzo of Howard Beach. "The selection. The variety. It is just beautiful."

"It is very cheery it puts me in the spirit," said shopper Mary Thronton.

Two stories of this warehouse are filled to the brim with holiday cheer. Keeping it all in order falls on the shoulders of — not Santa, but the store's owner Larry Gurino — and he is one experienced elf.

"I have been in the Christmas since I was a kid," said Larry Gurino, owner, House of Holiday. "Probably six, seven years old I used to sell trees with my father and twenty years ago we started the store."

Every inch of this store is covered in decorations. From this whole forest of Christmas trees, past this bake shop of gingerbread, it is hard to believe this set up is only temporary. Because come January it disappears.

That is when the whole thing is transformed back into a piano store.

"Then in September we put our pianos on and we start transforming it to Halloween and part Christmas and then right after Halloween we go all the way into Christmas," Gurino said.

Rotating through three different businesses is a grind but it helps his bottom line.

"You have to," Gurino said. "If it was just Christmas it wouldn't work right. If it was Halloween it wouldn't work right. Having them all together is a plus."

An effort that isn't lost on shoppers like Joseph Monte from Staten Island who is shopping for Christmas decorations in a tank top.

"It gets you feeling good because the weather isn't making you feel like it is the holiday," Monte said.

Don't worry Gurino has something for that too.  Real feel artificial snow.