The Force is strong this Friday.

Star Wars fans of all ages will be celebrating "Force Friday" all weekend long.

The marketing event organized by Disney marks the debut of toys, collectibles and other products for the next Star Wars movie premiering in December.

Folks lined up for the midnight event at the Toys"R"Us store in Times Square held Friday morning.

Once inside, Jedis-in-training got to see people dressed up as their favorite characters and meet top Star Wars collectors and experts.

Special events are also taking place around the globe, and Amazon, Target and Walmart are some of the other retailers also offering special products.

Star Wars: The Force Awakens hits theaters on December 18.