Mayor Bill de Blasio is reaching out to city landlords, offering cash incentives to house homeless New Yorkers.
The automated robocall was sent to landlords across the city this week promoting the mayor's new Living in Communities program.
The initiative is designed to move qualified families out of the shelter system and into homes with rental assistance.
In a statement, a spokesman for City Hall said, "We want to remind landlords with vacant units that these programs are available, a safe business opportunity for them, and a way to help our City combat a huge affordability crisis."
This comes as the Coalition for the Homeless is releasing its annual State of the Homeless report.
It says 60,000 people are in homeless shelters across the city every night, 25,000 of them children.
But the group says the mayor's plan to move 5,000 families a year into affordable housing shows that the city is making strides in leveling off the record numbers.