Charter Communications completed its acquisition of Bright House Networks and Time Warner Cable, the parent company of TWC News and NY1, on Wednesday. Diane King Hall looks at what the transaction means.

It's a $67 billion dollar deal that has been in the making for roughly a year, but the fingerprints were there long before 2015.

Comcast initially made an overture, but that effort was rebuffed by federal regulators.

And Charter Communications came in to break up the wedding.

"Time Warner Cable, by agreeing to be acquired by Comcast, basically put itself on the block so everybody was swooping around seeing if they could do that," said Eli Noam of Columbia Business School.

The three-way marriage cements Charter as the country’s second largest cable provider behind Comcast and gives the company sway over more than 25 million customers in 41 states. Typically in an acquisition companies take the hatchet to the bone slashing jobs. However, in this case, Charter Chairman & CEO Tom Rutledge actually expects the workforce to grow.

"In fact as we close today we have about 90,000 employees in the new company, and I expect that we will hire another 20,000 net employees, and end up with about 110,000," Rutledge said.

Besides insourcing jobs Charter is ditching data caps to help keep customers from cutting the cord, and completely defecting to video streaming services like Netflix or Hulu.

However, the cable industry as a whole has seen customers defect not just because of cost, but also service.

"Both companies had problems with the quality of their service, Charter in particular," said Noam, of the business school. "It improved somewhat in recent years, but it's been kind of a traditional problem."

"We believe there are lots of ways to make the quality of the product we deliver better," said CEO Rutledge. "The first thing we do is, we will hire our people domestically and make all of our phone calls, and all of our activities occur with in-house labor."

Eventually the Time Warner Cable name will be removed and replaced with Charter’s existing products and services brand dubbed Spectrum.

As for Charter’s commitment to local news, Rutledge was bullish on its value adding he has long believed that localism is not only a great differentiator for the cable company but also a valuable public service.