While some branded products are made in Brooklyn, many others are not, and that's triggered a movement to fight back against the flood of faux merchandise. NY1's Jeanine Ramirez filed the following report as part of her "Branding Brooklyn" series.
A promotional video from the Brooklyn Chamber of Commerce touts its members' origins in - where else? - Brooklyn. Now, it wants to make sure people know about products that hail from the borough, too.
"We are a world-renowned brand now," said Carlo Scissura, president of the Brooklyn Chamber of Commerce. "We're hot. We're cool. We're exciting. And everybody wants to use the brand. Brooklyn on everything."
But many things bearing the Brooklyn name are not made in the borough, prompting the chamber to become an authority on authenticity. It created a "Brooklyn Made" logo to certify locally made goods.
"Our position is simple. If you are really creating your product in Brooklyn, you should be celebrated and we should be talking about you," Scissura said.
There are tiers of certification. Designer Alexandra Ferguson is certified silver. Her pillows aren't made locally, but they are embroidered in Industry City. Brooklyn Winery was awarded gold. Its grapes are grown upstate. Its wine is made in Williamsburg.
"It's important to bring manufacturing to this borough," said Brian Leventhal, founder of Brooklyn Winery. "People like to know where all their food and beverages are from, and actually, to create those jobs and make it here is really important to us."
Nearly 200 products have been certified since the chamber launched the program last fall. Many of them can be found at the By Brooklyn shop in Carroll Gardens. There's plenty of Brooklyn signage and iconic imagery on display.
Employees say if you put a bridge on it, it sells. The variety is vast, from artisanal mayonnaise to wax.
"It's about providing a space where people can come and know that if they picked something up off the shelf, it was made in Brooklyn," said Gaia Diloreto, owner of By Brooklyn.
But getting a product on these shelves is not easy.
"There's a standard now," Diloreto said. "So it isn't just putting Brooklyn on the package that makes it Brooklyn. There's actually a process that people can be vetted."
How's business? By Brooklyn just opened a second store in Williamsburg.