Whether buying tickets at a box office or online, these days everyone is looking for a bargain. At the Ticket Summit taking place in Midtown this week, ticketing organizations gathered to discuss trends.

Organizers said even though Broadway does about $1 billion a year in tickets sales the biggest trend will be increased efforts to fill seats.

"The biggest change is not going to be not just the event but what's included in the event. Folks are gonna be able to go to backstage passes, after party and interact more with the events. And you're probably going to see a lot more group sales just to fill up the theaters," said TicketNetwork CEO Donald Vaccaro.

But with Governor David Paterson proposing a 4 percent tax on broadway shows and other ticketed events, Donald Vaccaro said additional costs will hurt an already struggling industry.

"A tax on tickets to make tickets more expensive would only hurt the travel and tourism industry because the first thing people usually buy when they go to a city is a ticket to a show or an event to go to (cut to) The key is to get the consumers in as cheap as possible to go to a show and make it a destination," said Vaccaro.

Luckily there are always ways to save. At the Ticket Central box office at Playwrights Horizons, unlike most box offices, you can access many off-Broadway bargains.

"You can walk up right here on 42nd street and you can buy tickets to many many shows. "We're kind of a one stop shop for ticketing," said Kathryn Baecht, Director of Ticket Central.

While the industry looks at trends like the increase in online ticket sales and even tickets delivered to your cell phone, there are more old fashioned approaches too.

"There's a discount that's already out there that people should take advantage of that's subscriptions. It's kind of the old traditional thing but it's a great way to get cheaper tickets, you get a lot of perks, priority seating," said Baecht.

At the TKTS booth in Times Square people are always lining up, even in the cold, for the discount.

"I love going to the theater and this is the only place I can afford to pay for them," said one theatre patron.

"People have been lining up in the cold all day for a discount ticket. I think the economy has something to do with that," said another theatre patron.

It seems the more people talk about economic woes, the more buyers are expecting bargains which could be the ticket for Broadway shows.