To view our videos, you need to
enable JavaScript. Learn how.
install Adobe Flash 9 or above. Install now.

Then come back here and refresh the page.

Later this month, the bridge known as the “Triborough Bridge,” which connects Manhattan, Bronx and Queens, will be rechristened the “Robert F. Kennedy Bridge.”

"Really, I can't imagine a more appropriate way to honor his memory in this state,” said Kerry Kennedy, the late senator’s daughter, “because he did reach out to so many people, and did literally bridge so many divides. That's what his life was all about."

On Thursday, members of the Kennedy family and MTA officials gathered in Midtown Manhattan to kick off a campaign to make sure the name catches on.

Department of Transportation officials confirmed that a $4 million project next week will change the signage at toll plazas and on approaches to the bridge.

There will be a formal ceremony on November 19, the day before what would have been Kennedy's 83rd birthday. Unlike street renamings, in this case any and all references to the bridge's old name will disappear.

"We will be formally discontinuing the use of the name Triborough after the 19th. I think it's a natural fit, and I think New Yorkers will naturally, as Kerry [Kennedy] was saying, want to embrace the name," said MTA Executive Director and CEO Elliot "Lee" Sander.

The campaign also includes some 1,400 ads posted inside subway cars and platforms that feature some of Kennedy's most famous quotes. The ads are paid for by the RFK Center for Justice and Human Rights, the non-profit organization founded by the late senator’s friends and family.

On Monday, the MTA will also begin distributing some six million MetroCards with a similar message on the back.

The transit agency is also appealing to traffic reporters, hoping that with enough repetition of the words "RFK Bridge," the name “Triborough” will be a distant memory.