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NY1 was recently given exclusive access as NBA star Dwyane Wade helped pump new life into two Harlem businesses. HueMan Bookstore was forced to close over the summer due to soaring rents but it's re-inventing itself as a pop up store.

"That's what the bookstore of the future is gonna look like and that's what I'm gonna go find," said Marva Allen of HueMan Bookstore.

Allen found a pot of literary gold at the new 300 seat art and entertainment center called My Image Studio or MIST. The venue on 116th Street is still under construction but that didn't matter to the standing room only crowd.

Attendees listened to the two-time NBA Champion talk about his new book "A Father First: How My Life Became Bigger Than Basketball."

"I like playing basketball but I also want to educate them more on the other things I think are important in life, fatherhood is very important," Wade said.

Dwyane Wade, who is divorced from his wife, won full custody of his two young sons in a very public battle. The Miami Heat Point guard encourages fathers to take a more active role in their childrens' lives and is working with the Obama Administration on a new fatherhood initiative.

"I think a lot of parents they lose sight of what's the important thing. When you have kids and they put themselves first and that is not the right thing to do," Wade said.

Thanks to Dwyane Wade HueMan Bookstore sold hundreds of books in its first major event since closing and its owners plan to do many more at locations around the city. They say this next chapter in their 10 year old business could turn out to be better than the last.