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Updated 08/26/2012 05:08 PM

Sold-Out "Color Run" Turns Runners Into Walking Canvases

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Sunday's Color Run in Brooklyn was not like an ordinary race, as participants in the 3.1-mile event ended up covered in colorful powder and paint.

Runners of all age groups and fitness levels had to wear white shirts, and volunteers at each kilometer of the 5k path threw a different colored powder made of food-grade cornstarch at the participants.

At the endpoint in Gateway Recreational Area in Marine Park, the runners were given packages of paint that they threw into the air as part of a "color extravaganza" and dance party.

Organizers said tickets for the two-day event sold out in a few hours and that many people who might not take part in 5k runs were attracted by the chance to become walking canvases showered with color.

"I'm not a runner at all. I hate running and it did not even feel like a 5k," said participant Sarah Murray.

"I got dirty, I ran hard and this is what I came back with," said participant Dale Frisco, who was caked in pigment.

"Every time there was a countdown, 10 to one, I would go nuts. I would run to the crowd and you see all the colors, everywhere. It's insane," said participant Shanie Menahemov.

Even NY1 employees joined in the fun.

"I went up to everybody who was spraying colors and I was just like, 'Get me as much as I can. I just want to be as colorful as possible,'" said NY1 employee and participant Nathan Brown.

"My strategy was go hard or go home, I ran right up to everyone, kind of did a little turn and made sure I got as much color on me as I could," said NY1 Senior Producer Kim Winston, who also participated in the run.

The Color Run is a nationwide event that was first held this year in Arizona and it is already in 60 cities.

Brooklyn's run benefitted the Police Unity Tour and Tuesday’s Children, an organization that helps families and individuals affected by the September 11th terrorist attacks.