NY1.com

  73º

You are not signed in  |  Sign in here  |  Help

You're viewing a lite version of NY1.com

Time Warner Cable customers: Sign in with your TWC ID for video access.

Get my TWC ID. | Get TWC service. | Read the FAQ.

Updated 11/27/2011 05:35 PM

Schumer: Stores Track Shoppers Through Cellphones

By: NY1 News

  To view our videos, you need to
enable JavaScript. Learn how.
install Adobe Flash 9 or above. Install now.

Then come back here and refresh the page.

Senator Charles Schumer is raising concerns over retailers adopting "FootPath technology" that automatically tracks shoppers' movements without consent by monitoring signals from personal cellphones.

J.C. Penny and Home Depot are reportedly considering using the device, which monitors signals from personal cellphones through antennas.

At least two malls already using it stopped this weekend after Schumer contacted them.

The senator has urged the manufacturer, Path Intelligence, to ask shoppers to "opt in" before tracking them.

Now the only way to avoid being tracked is by turning off one's cellphone.

"It's sort of creepy to know that every movement you make in any store or in any mall is being followed. Most people probably, in my judgment, wouldn't like that," said Schumer.

Path Intelligence says that its technology keeps shoppers' personal information anonymous.

The senator is also calling on the Federal Trade Commission to explore how the new technology violates consumer privacy regulations.