Time Magazine is putting the spotlight on gun control and has put Mayor Michael Bloomberg on its cover.
The publication's special report called "The Gunfighters" features Bloomberg alongside Vice President Joe Biden and former Rep. Gabrielle Giffords of Arizona.
A question on the cover reads, "Can a billionaire, a vice president and a shooting survivor beat the NRA?"
It looks at the White House's gun control strategy and will have exclusive details from Biden's meeting with the National Rifle Association last week.
The magazine is also taking an in-depth look at the mayor's promise to put substantial resources behind members of Congress willing to make difficult votes on gun legislation.
The issue hits newsstands Friday.