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Having a great product is only half the battle for business owners. The other half is bringing it to market, and that costs money.

"Opening your own retail shop is incredibly complicated. It's very difficult and it's laden with a lot of overhead costs," says Daniella Yacobovsky, the co-founder of BaubleBar, a fashion jewelry company that launched last January.

That may explain why so many start-up companies choose to get started on the Internet.

About a year after Amy Jain and Daniella Yacobovsky founded BaubleBar, they are pleased with the following they cultivated online, but recognize that jewelry in particular benefits from being seen in person.

"There's something really fun about this category. It's full of color and sparkle and being able to pick things up and try them on with your friends is great," says Yacobovsky.

"Replicating that online is very challenging," says Jain.

To that end, the duo is exploring a variety of unconventional venues — shopping parties, retail events, and most recently, an exhibition called "A Startup Store."

"It's showing our product, the breadth of it, all the different styles and letting people touch and feel it," says Jain.

BaubleBar is one of six businesses featured in the first of what founder Rachel Shechtman says will be a revolving exhibition of ideas and products at her yet-to-be named Chelsea space located at 144 Tenth Avenue.

Every four to six weeks, Shechtman says the 2,000-square-feet corner store will be completely transformed, offering customers new products from a new roster of entrepreneurs.

"It's the experience of surprise and delight, finding something that they never knew existed and learning about it," says Shechtman.

Other temporary tenants include ArtSpace, Birchbox and Joor, all of them Web-based businesses dipping a toe in the brick-and-mortar arena.

While the owners of BaubleBar are not sure they will ever actually open a physical store of their own, they plan to keep testing the waters whenever possible.

"Whenever we do this in person we see the reaction that people have and it's so powerful and compelling to us," says Jain. "I think you'll definitely see us exploring other initiatives in the physical retail realm."