Lessons Of Parenthood Can Help Run Stellar Businesses
Parents may just have the best ideas on how to get different groups to work together to create a successful business. NY1's Employment reporter Asa Aarons filed the following report.
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This past weekend, the Super Mom Entrepreneur Conference and Expo was held in Midtown Manhattan and attracted women who run families and businesses. The participants are definitely "Super Moms," and some even sported red capes to prove it.
The ladies at this conference add something more to motherhood. They are also part of the business community known as "Mompreneurs," and they say that someone who gives birth can also breathe life into a new business. A mother can meet and solve problems big and small, stretch resources, and turn on a dime day or night.
"It’s ideal for being an entrepreneur because you know how to do things on a budget," says "mompreneur" Heather Lopez. "Being a mom, you learn how to get your marketing out there without paying a fortune. You learn how to brand yourself, you learn how to make your products without spending a fortune on doing it."
The "mompreneur" formula allows someone to combine the best of all worlds.
"I was working in corporate America and basically just got tired of the 9-to-5 and spending an hour a day with my children," says "mompreneur" Lucinda Cross. "I wanted to use my talents and my skills to find something that I could work from home, build a sustainable business and balance my family at the same time."
These businesswomen are not mere dabblers. Mindee Doney and Julie Pickens are two friends and mothers who grossed more than $7 million last year by marketing a solution for runny noses.
"We’re moms, so we were kind of in the throes of poop and boogers and vomit and burps and spit-up. One in particular was boogers. Kids get snotty, yucky, runny noses," says Doney.
She teamed up with Julie Pickens to refine their product, and the "Boogie Wipe" was born. The partners are currently being courted by international retailers ready to put Boogie Wipes on their shelves.
"My background was in marketing, branding. I worked for Proctor and Gamble and had a lot of good experience on my side, in marketing specifically," says Doney.
"My background in a retail sales distribution, business and strategy, and so we were a perfect match," says Pickens.
Being a mother helps, but the conference participants understand that the skills of any stay-at-home parent can help to prepare the person for business.
"It would actually be fun to have some dads attend the Mompreneur conferences, because they are stepping in and filling the shoes of the moms who are working, because they’ve been laid off," says "mompreneur" Teana McDonald.
For more information, visit www.supermompreneur.com.