Updated 05/05/2010 11:06 AM
Entrepreneurs Unite Over Generation Divide
When it comes to start-ups, many businesses are looking to see what the younger generation has to offer. NY1's Asa Aarons filed the following Employment Report.
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Business Networking Guru Alan Brody created the notion of "Job Generation" -- a show that brings experienced business execs, who may no longer be working, into contact with young entrepreneurs with new ideas but little seasoning.
"Google is a good example. The real story about Google is you had a couple of college kids. It took about four to five years before the investors made them take on serious management when Google took off," Brody said.
At a recent gathering in Midtown, a group of young people with some truly innovative ideas discussed their desire to find experienced leadership.
Natalie Pham sought a way to expand her web and graphic design business.
"We have the expertise. We'd like to improve on the marketing experience," Pham said.
Next, seasoned business executives were asked to present their strategy for the startup. Finally, the blend of experience and inspiration went before a group of venture capitalists.
Even if the process does not directly lead to hiring or funding, many who attended said the experience alone is a valuable one.
"I think if you're just looking for technical help it's easy to find that. But how does a person have a vision," Pham said. "So it's interesting to interview them and think of questions I may not have thought of."
"Job Generation" certainly ranks as one of the better nontraditional job seeking strategies.
"Instead of looking for a job, you have to create your own job," said Sylvester Di Diego of Strategy Dynamics. "Now is the time for creative construction, creative energy, figure out what your passion is, connect with the right people and just go for it."
Brody has a strong track record for being ahead of the curve in business and technology. He believes a blend of old and new business practices will be successful.
"I want people to understand that executives with experience can rediscover and reinvent themselves," Brody said. "And we want them to understand that young people's ideas ought to be moved along, they need to be helped. And it's not just money that does this, it's talented experience."
Brody believes the "Job Generation" show, whose trailer can be found on YouTube, will soon find itself before an even bigger audience.
If you have an employment story, a job, a new interview technique, or something you want to share with those looking for work or those doing the hiring, contact Asa Aarons at email@example.com.