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Sure it's called MySpace, but nothing about it, or any other social networking site, is really yours. The photos, status updates and videos you post on the World Wide Web are there for the whole wide world to see, and while the whole wide world may not be looking, potential employers are.

"More and more employers are beginning to use Google and are becoming more adept at using social media to help find information about both current employees and potential employees and perspective business partners," said Converseon CEO Rob Key.

Key's company, Converseon, is a social media agency that helps companies manage their online reputation. Key says the first step to cleaning up your cyber-image is to do a Google search.

"Look at Google images, go to YouTube and search for your name there as well, you will be amazed at how many places you may end up that you don't know," said Key.

Key says when it comes to the web, job seekers need to see themselves as products being promoted. The more content you create for yourself, the more control you have over the impression you give an employer.

"You can find my blog where I've been writing for several years, you can find my linked in profile which is really my very professional CV online, you can find my Twitter page, you can find my YouTube videos," said Converseon Social Media Strategist Paull Young.

Young says while it's okay to have fun with these sites, his Twitter page announces that he is very handsome and intelligent. He adds it's important to know your audience.

"Your mum could read it, your employer or future employer could read it and your significant other could read it. If all those things are fine, then you shouldn't have any problems," said Young.

While accentuating the positive is easy, eliminating the negative can be tricky. Key says you can contact the owner of a site and ask politely that the unflattering material be removed and he says you should take advantage of built in security features that allow you to untag yourself from photos posted by others. This enables you to control your image, rather than letting other people define who you are, a definition that can come back to haunt you.

"When it's digitized, it's there forever so something you do at 18 at a college party may likely be here in 10 or 15 years. It's kind of like that tattoo you got one night and years later you are going to regret that you have it, but it's going to remain there," said Key.