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Updated 07/29/2010 12:25 PM

New App Is A Tireless Guide Through The American Museum Of Natural History

By: Adam Balkin

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Exploring the treasures on display at the Museum of Natural History just got a whole lot more fun, thanks to a new mobile app launched this week by the museum. NY1's Technology reporter Adam Balkin filed the following report.

It is the newest way to look at some of the oldest objects known to man. While the American Museum of Natural History's new mobile app launching this week is far from the first to give guided tours of a museum, it will tell visitors exactly where they are within the museum at any give moment.

New App Is A Tireless Guide Through The American Museum Of Natural History
The app uses WiFi, but it feels more like using GPS to get directions to any exhibit, cafe or bathroom.

"The way we've done it is through WiFi triangulation, so this is really a breakthrough in technology. It's the way we've brought GPS indoors," says Linda Perry-Lube of the American Museum of Natural History. "We have 300 WiFi access points throughout the museum, so that at any point in time a visitor is triangulated within the 500,000-square-feet. It locates you to an actual object, so when you get to that object, a card about it appears and it flips over and gives you details about that object. Then it allows you to e-mail that card to somebody, put it on your Facebook page, Twitter or bookmark it for later interactivity. So when you go home, you can explore that topic deeper."

There are three ways to use the app. Either take one of the pre-programmed tours, customize an individual tour at home or at the museum, or go on a treasure hunt to look for specific exhibits or parts of exhibits.

New App Is A Tireless Guide Through The American Museum Of Natural History
Goal-oriented visitors set on seeing absolutely everything the museum has to offer obviously can't do it in one day, but the app can help them achieve that goal.

"Every time you come to the museum, it remembers what you've seen. So that was one of our big motivators in creating the app, is that 500,000-square-feet," says Perry-Lube. "We have so much for people to see, that they don't necessarily see it all in a first visit. So we're surfacing things they could see on a second, third, fourth and fifth visit."

The American Museum of Natural History app is a free download that works on any iPhone, iPod Touch or iPad. Visitors who do not have one of the "i-devices" that can run the app can borrow one of the museum's 350 iPod Touches for free.