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01/07/2010 10:36 AM

CES 2010: Technology Companies Think Outside The TV Box

By: Adam Balkin

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Technology companies showed off products that push the traditional boundaries of television and video games at this year’s Consumer Electronics Show. NY1 Tech reporter Adam Balkin filed the following report from Las Vegas.

This year’s Consumer Electronics Show may be a bit thinner than in years past, but organizers say it’s all relative.

“By only one definition is it a smaller show and that's the footprint. We have 2,500 exhibitors. We'll probably have more people than we had last year,” says Gary Shapiro of Consumer Electronics Association. “The footprint is smaller because a whole bunch of companies went out of business, some are cutting back. But we have 330 new exhibitors we've never had before; that's a record. You know, the message was ‘innovate or die,’ and companies have stepped up and the innovations are huge.”

A focus on innovation was certainly evident at Media Day. Even the biggest companies, which traditionally show up with mainly incremental upgrades to products, seem to be thinking way outside the box now.

In particular, companies are thinking outside the television box, pushing into the realm of 3D. Mobile TV is also set to hit your hands in a big way this year.

And, a move to add more computer elements to televisions is expanding, as well. Skype has announced deals with manufacturers like Panasonic and LG to bring its voice and video-conferencing services to the big screen in your living room.

Or, for those who like to have their technology on the go, Microsoft, at its traditional pre-CES keynote event, unveiled a new category of portable computers called Slate PCs.

“We're talking about something that's almost as small as a phone,” said Microsoft Chief Executive Officer Steve Ballmer.

And, Ballmer says, almost as powerful as a PC running Windows 7.

Microsoft also announced that the much-anticipate Project Natal, an application for the XBox 360 that turns users into the game controller, is scheduled to be available by this year's winter holidays.