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The video shows a man pouring a can of soda, which turns out to be a can of fat, then drinking it from a glass.

The advertisement sends the message that drinking just one can of soda a day can add up to 10 pounds in a year.

"It's a little disgusting and we meant it to be. We wanted something hard-hitting because we want to call attention to a very real problem," said Kathy Nonas of the New York City Department of Health.

The American Beverage Association fired back almost immediately, calling the add irresponsible.

In a statement, the ABA says, "If the goal is to reduce obesity amount New Yorkers then this public education campaign should be based on fact, not simply sensationalized video that inaccurately portrays our industry's products."

Health Commissioner Thomas Farley has said sugary drinks are a large part of the obesity epidemic, and a 2007 Health Department survey found more than two-million New Yorkers drink at least one sugary beverage a day.

"People are eating and drinking too many calories and a significant portion of those calories are from sugar sweetened beverages," Nonas said.

While some city residents say the ad is effective in raising awareness, others NY1 spoke with say it's simply over exaggerated.

"I wouldn't say it would turn them away, but it will make them think twice," said one New Yorker.

To watch the full video, go to YouTube.com/drinkingfat.