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The first ceremony, held for Carlos Sanchez and Jennifer Avila, was witnessed by a horde of media.

"This place is really beautiful, it's really nice," said Avila.

The city's marriage bureau has moved into 141 Worth Street from old quarters in the Municipal Building at One Centre Street that looked more suitable for renewing drivers' licenses.

The new bureau, which cost more than $12 million, has a larger ground level, a new system to cut down on lines and waiting times, and a branch of the city store that carries flowers. Credit cards will now be accepted, to replace the need for money orders.

"These enhancements will go a very long way in transforming one very important aspect of the city clerk's office," said First Deputy Mayor Patricia Harris.

The city is hoping that this new facility will not only draw more New Yorkers to want to come and get married, but also draw couples from around the world.

The city's marketing agency, NYC and Company, is developing potential honeymoon and wedding packages.

"After all, saying you got married in New York City gives you a great sense of pride, and makes every visitor an ambassador to our city," said NYC and Company Chief Executive Officer George Fertitta.

With such advertising, the Big Apple is aiming to give Las Vegas a run for its money in the nuptials market, according to Carly Rooney of the wedding website "The Knot."

"You better watch out, because, with an extraordinary city like this, and these gorgeous wedding chapels, there might just be a new ‘world's wedding capital’ in town," said Rooney.

The new location comes at a price. Right now, a marriage license costs $35 and a ceremony costs $25. But the city clerk says higher fees for marriage services are on the agenda.

The new marriage bureau officially opens on January 12.