The Metropolitan Transportation Authority is exploring the possibility of generating more revenue by selling naming rights for subway stations.
For the first time, the MTA is set to propose rules for renaming its stations, bridges and tunnels.
The policy would only allow renamings from groups or companies with a unique or historic connection to the facility, and it would have to help guide riders in the MTA system.
The sponsorships would not replace geographic locations. They would go together.
Only one subway station has a corporate name associated with it: Atlantic Avenue-Barclays Center, a move made after the bank bought naming rights for the Nets' arena.
No renamings are believed to be imminent.
The MTA board is set to discuss the proposal at meetings next week.
The idea of renamings has met resistance in the past, including recently, when officials wanted to rename a subway station for the late former Mayor Ed Koch.